According to BusinessWeek, media executives had developed a new word in the media business - AdXiety.

Adxiety refers to how a TV viewer feels when they are watching ad-laden TV programs live after they have developed the habit of time-shifting their programs with digital-video-recorder in order to fast-forward through the ads.

Adxiety is really devastating most specially when you are watching a live coverage boxing program for instance. Ten or twenty commercial breaks before the live coverage resumes. So with impeccable logic if a boxing match is good only for 30 minutes, it would normally reach an hour and a half with those ads in line.

Though we might be feeling it, but the truth is that the live coverage is not suppose to be possible without those advertisers doing the sponsorships.

So how do your combat that? A simple way to fix adxiety is to “Fill in the Gap in Between”. You can check your emails through your computers, continue reading some good books, eat your meals, do your assignments, blog or etc. while waiting for the show to resume. These make sure that you had maximize your time by utilizing the gaps in-between.

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Categories: Business and Entrep, Technology