By reading the title of this article above, you might pleasantly be amused from how by blood am I related to starbucks’ Uncle Howie. But I am not… Who is he? Its a nick where people fondly called him inside the once most famous coffee business in the world.

A few years back Schultz stepped down as a Chief Executive Officer of Starbucks but maintains his position as the Chairman of the Board. Starbucks’ went on smoothly.

Until last year, they are facing a dilemma where for the first time in more than two decades they were at a negative business situation having several stores losing.

Just recently last January 2008, Schultz was appointed back as the Chief Executive Officer and first thing first the goal was to connect with his customers. Look at how the CEO works, that is very highly commended, with a fellow executive at Starbucks they went on to visit a store and try to chat a drive-thru customer, however but to no avail.

To some this has led them to ask can he save Starbucks?

Though virtually he didn’t sit out of Starbucks office seating as Chairman of the Board. Several tough decisions has been made. One of which is the closure of 7,100 non profitable stores for employees retraining.

One of the most notable is adding a machine that quickens at a rate 40% for creating a cup of drink. And of course the setting up of the My Starbucks Idea site.

With these innovations most especially on his focused on the company’s mission, I bet it wouldn’t be too far of saving Starbucks. Currently they are focused on global operations.

I would like to hear from you your opinion.

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Categories: Business and Entrep, Foods and Dinning