Sometimes you find yourself stucked in your company as you had several product lines. Other products moving quite fast, while others do not. Most importantly it denotes products moving fast has a good number of customer base, while the slow moving products doesn’t have enough.

Normally what a could company would do for the slow moving products is gather and create new base for it to sold. But strongly agrees, that the best way for it to make it sellable is to use the power of cross selling. Cross sell is the term given when you sell one of your product lines to a customer and in return sell another of your product lines to them.  

A case in point is when you are selling a system or a solution say accounting and payroll system perhaps. Since accounting system has  been with your company long enough it has a good amount of client base. And by the time you are launching your payroll system that is relatively new, the best way for it to sell is through your client base with accounting, rather than creating new ones.

Doing this gives you several benefits as a company. First, it allows you to maintain good relationship with your client that is longer and closer since you are able to work with him on two projects now. And second if you had this in mind in the first place, you would be able to make sure that he would be one of your reference and happy account in the beginning so he would continually do business with you.

Likewise, this is applicable to almost any industry type, be it in information technology, distribution, manufacturing among others. As you can see, companies under in this category have several lines of businesses take a school for instance. One school offers high school and college courses, then the best way for the school to generate a good number of enrollees in college is to cross sell to high school students about their college offering.

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Categories: Business and Entrep, Ramblings